Brand and design
About brand identity, fonts, colour and how visuals affect trust in a brand.
Articles in “Brand and design”
Why people do not like updates
Why even a useful redesign causes dissatisfaction and how to update a brand without losing audience trust.
Three things people judge a brand by in three seconds
How font, structure and tone of communication affect the first impression of a brand and audience trust.
Is brand identity a strategy or a design?
Why a logo and a color palette are not enough and how strategy shapes a brand’s identity.
The font changes everything
How fonts and colors affect a brand’s character, create associations and help build a whole image.
What does your brand sound like?
How well-known companies use sounds, melodies and audio logos to make their brands recognizable.
Trash is trendy: why brands choose ugly design
Why Balenciaga and Crocs use an unusual aesthetic and how brands play with the perception of beauty.
Small big secrets of brands
How colors, hidden symbols, sounds and packaging help well-known brands stay recognizable.
Why well-known brands release unusual products
From LG OLED wallpaper to Dyson headphones: unusual products of well-known companies outside their core lines.
Silence is not golden: how to find your brand’s voice
How to define a brand’s character, choose a style of communication with clients and make communication recognizable.
How to choose a brand’s color palette correctly
Seven steps to choosing a brand’s color palette: from analyzing the audience to checking color combinations.