Marketing
Positioning, audience, advertising and promotion: how to attract clients consciously.
Articles in “Marketing”
Marketing
Community as a new indicator of trust in a brand
Community as a new indicator of trust in a brand
Why community is becoming important for brands and how communication with the audience helps strengthen trust.
Stop selling to everyone: how to find your audience
How to define your target audience, divide clients into segments and build clear communication.
Conceptual blending: how to create unconventional ideas
How to combine different concepts and find unconventional ideas for products, services and marketing.
The Pareto principle: how 20% of effort gives 80% of the result
How to use the Pareto principle in marketing: analyze content, advertising, SEO and sales.
FOMO in marketing: how the fear of missing out works
How FOMO works in marketing: urgency, limited offers and psychological triggers.
Marketing without rules
Why marketing requires experiments, understanding of the audience and flexibility rather than ready-made recipes for success.
What traffic arbitrage is and how it works
How traffic arbitrage works, where advertising is bought and why CPA trackers and testing are needed.
Mailchimp for email marketing: features and advantages
An overview of Mailchimp for email marketing: creating campaigns, automation, integrations and campaign analytics.
Contextual advertising and Yandex Direct: how it works
How contextual advertising works, what advantages it has and how to launch campaigns in Yandex Direct.
Targeted advertising: what it is and how it works
How targeted advertising works, which data is used and why the ethics of advertising matter.