Mailchimp for email marketing: features and advantages

Mailchimp for email marketing is a tool for creating email campaigns, automating communications and tracking campaign results.

The service lets you create emails, work with subscribers, integrate with other platforms and analyze campaign effectiveness.

Mailchimp also provides templates that help design emails and newsletters without having to create them from scratch.

What Mailchimp is and what it is for

Mailchimp is email marketing software designed first of all for working with email campaigns.

With it you can send emails to subscriber lists using ready-made templates.

The original material noted that Mailchimp helps organize mass mailings in line with email requirements and legislation.

Email templates are built to display on different devices and in various email clients.

The service also provides analytics that let you evaluate the effectiveness of campaigns. For example, you can track email opens.

Mailchimp appeared in 2001 as an alternative to expensive mass-mailing tools for small companies.

The original material stated that the free version is available with a base of up to 2,000 subscribers or sending up to 12,000 emails a month.

Mailchimp also has a mobile app that lets you create campaigns and track results from a smartphone.

Mailchimp automation and analytics

Mailchimp combines email marketing tools and marketing communication automation.

Despite the large number of features, hints inside the app help users learn the interface and set up campaigns.

Special attention in the service is paid to analytics and reporting.

With reports you can evaluate the results of email campaigns and track indicators related to revenue received.

The original material mentioned the following metrics:

• Number of orders.
• Average revenue per order.
• Total revenue from the campaign.

These indicators help evaluate the results of campaigns and use the data when adjusting your marketing strategy.

Main features of Mailchimp

Integrations

The original material stated that Mailchimp supports more than 200 integrations, including Squarespace, Shopify, Stripe, Drupal and Google My Business.

Integration with other applications lets you combine data about users and understand the audience better.

This helps determine which emails to send to individual groups of subscribers.

Automation

Mailchimp’s automation features let you trigger certain actions in response to subscribers’ behavior.

For example, a user’s actions can become a condition for sending an email.

Automation reduces the amount of repetitive work and frees time for other business tasks.

Customizable forms

Signup forms are used to interact with clients and build the subscriber base.

Mailchimp lets you create forms styled to match the brand.

They can also be used for pop-ups designed to collect email addresses.

Reports and analytics

Measuring campaign results helps understand which actions were effective and what needs improvement.

The Mailchimp analytics dashboard lets you track indicators of subscribers’ interaction with emails.

The original material mentioned opens, clicks and replies to emails among such indicators.

The combination of integrations, automation, signup forms and analytics lets you use Mailchimp for working with a subscriber base and organizing email campaigns.

How to send an email through Mailchimp

The original material describes the process of creating a campaign as follows:

1. Go to the “Campaigns” section.
2. Click “Create campaign”.
3. Choose “Create email”.
4. On the “Regular” tab enter the campaign name and choose a subscriber list.
5. Click “Start”.
6. At the “Recipients” step choose the list from the drop-down menu.
7. Specify “Entire list” or configure targeting parameters.
8. Click “Next” to continue.

Who Mailchimp suits

Mailchimp can be useful for marketers who work with email campaigns and want to track the results of their campaigns.

The service is aimed at users without much experience in email marketing as well.

Ready-made templates, hints and analytics tools help figure out the platform’s main features.

Mailchimp can be especially useful for specialists who make decisions based on data and regularly analyze the indicators of email campaigns.