Why well-known brands release unusual products

Well-known companies sometimes release unusual brand products that are hard to link with their usual range. LG is associated with televisions and washing machines, Tesla with electric cars, Coca-Cola with fizzy drinks. But sometimes companies step outside familiar categories and create completely unexpected things.

Let’s look at a few such examples.

LG: wallpaper or a screen? Or maybe both?

LG is known for its technological developments, but OLED wallpaper is a particularly unusual product. Imagine a screen that literally merges with the wall and becomes part of it.

The TV no longer looks like a separate item of the interior but is perceived as a continuation of its design. Technology and aesthetics combine in one solution.

Xiaomi: a variety of smart devices

It is hard to imagine a category of devices in which Xiaomi has not yet presented products. The company started with phones but gradually expanded its range.

Smart suitcases, electric toothbrushes, grills and much more are examples of how diverse the Xiaomi line has become.

It seems the company’s motto could be: “The world is not ready, but we will do it anyway!”

If you need a smart gadget, it is quite possible that Xiaomi already offers something similar.

Tesla: not only electric cars

Elon Musk’s name is associated with technology and the future. But besides electric cars, other unusual products are linked with him.

Examples include the Not-a-Flamethrower and Tesla Tequila in an unusual bottle shaped like a lightning bolt.

Dyson: not only a hair dryer

Dyson is known for technological developments. The Supersonic hair dryer became a notable product in the hair care category, but the company kept experimenting.

One example is the Dyson Zone headphones, combining sound playback and air filtration.

The built-in filtration system is designed to capture pollutants, including gases, allergens and particulates. The headphones are also equipped with a noise cancellation system.

Coca-Cola: from drinks to merch

Coca-Cola does not limit itself to making fizzy drinks. The company also releases branded goods.

T-shirts, sports bottles, bags — things that let you use familiar symbols in everyday life.

If a brand evokes pleasant associations, why not carry them over to clothes and accessories?

Nike: clothes that adapt to the weather

Nike experiments not only with the design of sportswear but also with its functionality.

One example is a jacket with adaptive ventilation. According to the description, in hot weather the fabric expands, opening ventilation holes, and in cold weather it contracts, helping retain heat.

Such technology aims to make clothing more comfortable when the temperature changes.

Samsung: technology in medicine

Samsung is involved not only in consumer electronics.

The company also develops diagnostic equipment for hospitals, including medical imaging systems and analyzers.

Such technologies help doctors carry out examinations and obtain the data needed to make a diagnosis.

Red Bull: not only energy drinks

Red Bull develops its own media direction, within which documentaries are created.

The company also sponsors extreme sports and organizes sports events.

This is one more example of how the activity of a well-known brand goes beyond its main product category.

Experiments beyond the usual

All these examples show that well-known companies do not always limit themselves to the products they are usually associated with.

Sometimes experiments lead to completely new directions.

Do not be afraid to try new things and experiment with ideas.