Client and context
TransAlliance West is a transport and logistics company. The project shows work on the brand identity of a logistics company.
Solution
Website
The design uses large typography and non-standard layout with a nod to Swiss design. The site structure presents services, the geography of transportation, company information and a contact form; the mobile version is shown separately. The desktop and mobile layouts share a common typographic system. The project covered the full web development cycle — design, responsive front-end build and implementation of the site.
Scope of work
Logo and graphic system · brand palette · business cards, document and notebook · application on vehicles · outdoor advertising layout · UX/UI website design · page structure and content design · desktop and mobile design · responsive front-end build · website development · periodic design support · calendar design
Result
The full TransAlliance West brand book fixed the lime symbol and the design of documents, vehicles and outdoor advertising. The website is presented in desktop and mobile layouts. In addition to the layouts, the responsive front-end build and website development were done. Branded calendars were prepared for production as part of periodic design support.
