Client and context
China Hustle helps to find and deliver goods from China. The case combines the brand identity of a China sourcing service and a website.
Task
The style had to connect the cultural associations of old China with the dynamics of modern Shanghai.
Solution
Brand identity
We developed the brand identity for a service that finds, orders and delivers goods from China. The logo is built as a traditional red seal — a cube with the company name inside. The short description lists red and neon purple in the palette; the extended version also mentions grey and ultramarine blue, so the colour wording needs agreeing. Figma shows packaging, a tag, a digital layout and a sign. We also managed the China Hustle social networks: planned publications, prepared content and tracked account metrics.
Website
We developed the China Hustle website interface for desktop and mobile. The structure and navigation were complemented with cards, controls and icons. The visual system uses a dark base, purple #6028FF and red #F53739; the typography is Bebas Neue and Onest. The UX/UI layouts were brought to a finished site: we built the pages and implemented the functionality.
Scope of work
Logo and graphic system · colour versions · packaging layouts and tag · digital and outdoor application · UX/UI website design · desktop and mobile layouts · UI elements and icons · typography and colour system · responsive front-end build · website development · monthly social media management · content plan and publications · reach and engagement analytics · Reels shooting and editing
Result
The full China Hustle brand book combined the symbol, colour versions, packaging and an outdoor application. Desktop and mobile website pages, icons and UI elements were prepared in Figma. The UX/UI layouts were implemented in a responsive build and a finished site. A content plan and regular publications were prepared for the social networks, and Reels were shot and published as part of SMM.
