Client and context
The KROSSMOPOLITAN case is about “brand identity for a sneaker store”; the client is a shoe boutique.
Solution
Brand identity
The identity is built on a bright contrasting palette, three graphic patterns and comic-style illustrations. The description also names the typefaces Rockstar and Onest. The system is shown on the store design, posters, a bag, a T-shirt and Instagram content. For social networks: we adapted the existing brand identity of the KROSSMOPOLITAN sneaker store. A bright wavy pattern and lime, purple and pink accents keep the publications recognisable. The layouts show VK design, menu, widgets and posts about models, new arrivals, promotions and reviews. We managed the accounts monthly: planned rubrics, prepared and published content, tracked reach and engagement. We also developed the packaging and prepared its layouts for production.
Scope of work
Visual identity and patterns · graphics for the store space · printed and promo applications · Instagram and stories design · VK community design · avatar, menu and widgets · post templates · series of posts about products and promotions · monthly account management · content plan, copy and publications · reach and engagement analytics · KROSSMOPOLITAN packaging design · Reels shooting and editing
Result
The full brand book and production-ready packaging and promo layouts for KROSSMOPOLITAN were delivered. For SMM, a content plan, publications and story templates were prepared. Reels were also prepared for the social networks.
